woman wearing large designer frames

Designer Frames in Columbia

Specs You'll Love to Wear

(931) 388-3604

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses

Some of the Popular Brands We Carry

Ray-Ban Wiley X Kate Spade Coach Tom Ford Michael Kors Tiffany Longchamp Ogi Joseph Abboud WOOW Oakley Champion Bulova
Buy One, Get One 50% Off Complete Eyeglasses
Buy One, Get One 50% Off Complete Eyeglasses

Our biggest savings of the season is here!

Starting April 6th until June 14th, Buy One, Get One 50% Off Complete Eyeglasses*.

Looking for the perfect pair? Primary EyeCare - Columbia's expert opticians are ready to help you find frames that match your style and vision needs.

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 04/06/2025-06/14/2025. 25AEG-978350.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
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188 Reviews
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- Apr. 08, 2025
Dr Hines-Beard, She always takes the time to explain everything which is important to me with Ocular... hypertension, I really like the extra step she takes, when she says can I answer any questions you have, my experience in the past is that was never said to me before, Thank you Dr Hines-Beard for all you do for me - Jeff Perry
- Mar. 27, 2025
LOVE THIS PLACE!!! Highly recommend. They are nicest people. That's it. The experience was excellent... 💯
- Jan. 03, 2025
I had my first visit today and I left very satisfied with the service! Maddie was very sweet and exp... lained everything very well. The Dr was friendly and informative. I loved working with Kelley. She is just precious and helped me pick out the perfect frames! 10 out of 10 !!
- Dec. 24, 2024
Great experience!
- Dec. 13, 2024
Such an amazing group of caregivers! You are treated like family here! Everything from the beautif... ul smiles that greet you, to the amazing doctor, she is so compassionate and goes over everything to were you understand what is going on. Ms Jessica is such a doll! Lets not forget the awesome techs that get you fitted in the correct pair of glasses! Micheal took his time and made sure that my glasses fit perfectly, he is such a very caring young man, I LOVE MY new glasses! They fit perfect, getting used to them which doesn't seem to be to hard just. You will leave knowing that they are there for you if you need them, and that is a very comforting feeling to have.
- Nov. 26, 2024
The entire staff was eager to help and answer any questions I had. Great experience
- Nov. 22, 2024
Have never had an experience like this. Jessica was fabulous. I have very poor eyesight and always f... eel like I'm failing a test when getting an eye exam. She made it fun. I thank yall so much for such a great experience!!!!
- Aug. 10, 2024
I highly recommend Primary EyeCare. The entire process from scheduling an appointment to getting the... help I needed was easy and seamless, and the staff were extraordinary.
- May. 16, 2024
Everyone was super cool and nice. And loved the selection of frames. SO MANY FRAMES.
- Apr. 04, 2024
We use to go to another Optometrist which I really like but it was hard to get an appointment & I ha... d been an established patient for years. Primary Eye Care got me right in, the employees are friendly & efficient & seem to go out of their way. Primary Eye Care is the only place we’ll go for all our eye needs.
- Feb. 15, 2024
I had an amazing experience here! Everyone was so friendly & welcoming. They got me in super quickly... after I had an accident that injured my eye. I was so impressed by the staff! ❤️
- Feb. 02, 2024
Wow. I had the best experience I've ever had at an eye clinic. Fast, professional, and not in a hurr... y to get me in and out. They answered all of my questions, got my Rx fixed that another clinic messed up on and were very friendly. They get my whole family's business from here on! I never leave Google reviews but I had to on this one. Great business to deal with.
- Dec. 28, 2023
10/10 the front desk, the assistants, the doctor the price and the glasses store are all 10/10 best ... eye appointment I've ever had!
- Oct. 12, 2023
Incredible customer service from the entire staff. Had a bad eye infection and was in a lot of pain.... My regular doctor was out of town and I found them on Google Maps (after striking out at two other places). Walked in with no appointment, they had a full schedule, but they immediately responded with compassion and got me in to see a doctor. Went above and beyond in their care. They obviously put the patient first.
- May. 10, 2023
Loved my experience here. From front desk to exam room to frames purchasing, they make you feel at e... ase and kindness just flows throughout the building.
- Apr. 14, 2023
Dr pace and staff are very Professional, friendly and absolutely wonderful people.
- Mar. 10, 2023
I was a new patient at this office and had an amazing experience! I was able to book my appointment ... the day before, and it went smooth, comfortable, and quick. They have lots of frames to choose from, and had the prescription filled in less than a week. They fixed my old glasses too, and installed a new screw. Everyone was so kind here and boosted my self esteem. Highly recommend this place for your vision needs!
- Feb. 02, 2023
Cannot say enough good things about Primary EyeCare! The staff and doctors are all so welcoming and ... pleasant, they are super knowledgable and great at what they do, and they make my kids feel comfortable and included when they get their exams. Thankful we found this little gem of a place!
- Nov. 28, 2022
I just had a new patient appointment at this office with my new baby girl in tow. Though I tried to ... schedule it at a good time for her, she started crying about halfway through the appointment. The staff and doctor were so understanding, and some even held her for me to try to calm her while I finished up my appointment. They went above and beyond to help this new mom out, and their kindness meant so much. Definitely recommend this office.
- Sep. 09, 2022
Super friendly and extremely helpful staff! Dr. Pace put me right at ease and helped with all my que... stions. Would definitely recommend them if you’ve had bad experiences elsewhere!

View All 188 Reviews

Quality Designer Frames in Columbia

(931) 388-3604

Our optometry practice in Columbia

Meet our Eye Doctors

Photograph of Carrie Hall
Hours
  • Monday 8:00 am - 5:00 pm
  • Tuesday 8:00 am - 5:00 pm
  • Wednesday 8:00 am - 5:00 pm
  • Thursday 8:00 am - 5:00 pm
  • Friday 8:00 am - 5:00 pm
  • Saturday Closed
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Cigna
  • Spectera
  • Superior Vision
  • Davis Vision
  • EyeMed
  • Anthem Blue Cross Blue Shield

young woman wearing stylish designer glasses

Level up your frame game at Primary EyeCare - Columbia!

(931) 388-3604