woman wearing large designer frames

Designer Frames in Columbia

Specs You'll Love to Wear

(931) 388-3604

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses


Some of the Popular Brands We Carry

Ray-Ban Wiley X Kate Spade Coach Tom Ford Michael Kors Tiffany Longchamp Ogi Joseph Abboud WOOW Oakley Champion Bulova

High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.9
178 Reviews
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- May. 16, 2024
Everyone was super cool and nice. And loved the selection of frames. SO MANY FRAMES.
- Apr. 04, 2024
We use to go to another Optometrist which I really like but it was hard to get an appointment & I ha... d been an established patient for years. Primary Eye Care got me right in, the employees are friendly & efficient & seem to go out of their way. Primary Eye Care is the only place we’ll go for all our eye needs.
- Feb. 15, 2024
I had an amazing experience here! Everyone was so friendly & welcoming. They got me in super quickly... after I had an accident that injured my eye. I was so impressed by the staff! ❤️
- Feb. 02, 2024
Wow. I had the best experience I've ever had at an eye clinic. Fast, professional, and not in a hurr... y to get me in and out. They answered all of my questions, got my Rx fixed that another clinic messed up on and were very friendly. They get my whole family's business from here on! I never leave Google reviews but I had to on this one. Great business to deal with.
- Dec. 28, 2023
10/10 the front desk, the assistants, the doctor the price and the glasses store are all 10/10 best ... eye appointment I've ever had!
- Oct. 12, 2023
Incredible customer service from the entire staff. Had a bad eye infection and was in a lot of pain.... My regular doctor was out of town and I found them on Google Maps (after striking out at two other places). Walked in with no appointment, they had a full schedule, but they immediately responded with compassion and got me in to see a doctor. Went above and beyond in their care. They obviously put the patient first.
- May. 10, 2023
Loved my experience here. From front desk to exam room to frames purchasing, they make you feel at e... ase and kindness just flows throughout the building.
- Apr. 14, 2023
Dr pace and staff are very Professional, friendly and absolutely wonderful people.
- Mar. 10, 2023
I was a new patient at this office and had an amazing experience! I was able to book my appointment ... the day before, and it went smooth, comfortable, and quick. They have lots of frames to choose from, and had the prescription filled in less than a week. They fixed my old glasses too, and installed a new screw. Everyone was so kind here and boosted my self esteem. Highly recommend this place for your vision needs!
- Feb. 02, 2023
Cannot say enough good things about Primary EyeCare! The staff and doctors are all so welcoming and ... pleasant, they are super knowledgable and great at what they do, and they make my kids feel comfortable and included when they get their exams. Thankful we found this little gem of a place!
- Nov. 28, 2022
I just had a new patient appointment at this office with my new baby girl in tow. Though I tried to ... schedule it at a good time for her, she started crying about halfway through the appointment. The staff and doctor were so understanding, and some even held her for me to try to calm her while I finished up my appointment. They went above and beyond to help this new mom out, and their kindness meant so much. Definitely recommend this office.
- Sep. 09, 2022
Super friendly and extremely helpful staff! Dr. Pace put me right at ease and helped with all my que... stions. Would definitely recommend them if you’ve had bad experiences elsewhere!
- Aug. 09, 2022
Great, professional, friendly folks and such care for their patients. Great group of people!
- Dec. 02, 2021
A+ eye-care. Office team members were extremely helpful from the exam to glasses selection. They wer... e also very accommodating to having a two-year-old along for the visit. Highly recommend their services to anyone!
- Nov. 30, 2021
Extremely sweet and helpful.
- Oct. 27, 2021
Today was my first visit to this office, and EVERYONE was professional, friendly, and very helpful. ... Dr. Young was very knowledgeable and listened patiently to my concerns and thoughts. From the front desk to the frame selection room, I was treated with respect and kindness. Thank you for a wonderful experience!
- Nov. 12, 2020
What a amazing place. I was so pleased with the friendly staff and great service - not to mention gr... eat glasses 🙂
- Mar. 18, 2020
Everyone there is great. Love Dr. Young💗
- Mar. 17, 2020
The staff was great and personalble. They showed great concern for what I had stated what I was want... ing to spend and stayed within my budget. Saniitation wasd done in front of me . i felt so comfortable.
- Feb. 12, 2020
This is probably the first doctor's office of any kind I have visited where everyone had a welcoming... attitude! I took my oldest daughter there for an exam this morning and ALL the staff we encountered at her visit were super nice and professional! The optometrist was thorough and engaged. I made an appointment for my other daughter and I before we left!

View All 178 Reviews

Quality Designer Frames in Columbia

Our optometry practice in Columbia

Photograph of Shirnil  Channappa
Hours
  • Monday 8:00 am - 5:00 pm
  • Tuesday 8:00 am - 5:00 pm
  • Wednesday 8:00 am - 5:00 pm
  • Thursday 8:00 am - 5:00 pm
  • Friday 8:00 am - 5:00 pm
  • Saturday Closed
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Cigna
  • Spectera
  • Superior Vision
  • Davis Vision
  • EyeMed
  • Anthem Blue Cross Blue Shield

young woman wearing stylish designer glasses

Level up your frame game at Primary EyeCare - Columbia!

(931) 388-3604